Rainbrows
Online/TV promotional campaign
Client: Benefit Cosmetics

Founded in 1976 Benefit have locations in 59 countries across five continents, with more than 3,000 Brow Bars and 85 Boutiques worldwide.

The Rainbrows campaign offered the chance to meet and listen to the voices and faces who work hard to raise awareness and representation of the LGBTQIA+ community by sparking informative conversations about beauty standards and what the Progress flag means to them.

Invited to undertake the set design and production, the brief was to provide a set that would act as the centrepiece for the contributors and the camera track. The campaign was shot in a single day, the set however will be re-used by Benefit for further promotions.